Successful Green at Work

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Integrated Marketing Communications

The IMC class engaged more than 700 visitors to Fairview Park Mall on Saturday, March 28, at an event designed to raise awareness about environmental practices at home, at work, and on the go.

Green is the New Black was the theme.

Student teams had to pitch ideas to Mall Marketing Manager Leah Landriault as part of their event and project management classes.  Green at Work is an initiative of Cadillac Fairview Inc. and encourages mall tenants to participate in environmentally sustainable activities.

The student learning covered many areas, including how to meet client expectations, how to get along with other members of the team, how to pull many different ideas together into one cohesive plan, how to engage the public at an event, how to manage contest winner phone calls, how to set up and take down multiple booths, how to talk to the public about environmental concerns (and…

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Put your money where your mouth is!

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One of the basic tenets of public relations is that anything you say must be able to stand up to challenge and scrutiny. In this instance, I must declare my bias. I am not a fan of Monsanto, and I am not a fan of herbicides and pesticides. Where possible, I buy organic produce. So I was laughing by myself when I came across this:

This is not very good PR for agricultural company Monsanto.

In an interview with French cable channel Canal+, GMO advocate Dr. Patrick Moore claimed that the chemical in the company’s Roundup herbicide is safe for humans to consume and that  “you could drink a quart of it and it won’t hurt you.”

Of course, the intrepid interviewing journalist then promptly challenged him to drink some, which Dr. Moore refused. (Apparently he is not completely stupid, or an idiot – or so he says!)  Dr. Moore was insisting that glyphosate, the active ingredient in the herbicide, is not linked to increases in the incidence of cancer.